The Galaxy Food Center
Goal: Create an appearance on all forms of social media.
Objective 1: Reach 3,000 likes on Facebook by December 2016.
Strategy: Use both the website and store to create exposure.
Tactic 1.1: Simply have a flyer on the doors and at the registers mentioning the Facebook page.
Tactic 1.2: Run promotions weekly or biweekly on Facebook page requiring
Tactic 1.3: Show items and post relating to the community and local events.
Tactic 1.4: Comment and share on reviews and comments including the food center.
Objective 2: Have at least 150 followers on instagram by April 2017.
Strategy: Create an Instagram for the Galaxy.
Tactic 2.1: Follow the younger demographic.
Tactic 2.2: Post food related photos which will relate to the younger demographic. Make the post at least once a day.
Tactic 2.3: Create a hashtag specifically for the center and use it when making post.
Tactic 2.4: Use the page to post promotionals for a wider follower base and to increase sales.
Objective 3: Have at least 50 followers on Pinterest within six months.
Strategy: Create a Pinterest account and try to reach people from the local community.
Tactic 3.1: Share recipes which could be made using ingredients from the Galaxy.
Tactic 3.2: Post videos of the deli workers making food fresh at least once a day.
Tactic 3.3: Post images with recipes of the fresh foods at the deli at least once a day.
Tactic 3.4: Share fans and customers Pinterest pages that are made with ingredients food in the food center.
Objective 4: Get at least 150 followers on Twitter within six months.
Strategy: Create a Twitter account and try to follow people throughout the local community.
Tactic 4.1: Post at least three tweets throughout the day about the food center.
Tactic 4.2: Have promotional sales that require people to follow and retweet to win.
Tactic 4.3: Post images of the new sales and items when they come out.
Tactic 4.4: Interact with the customers to know what they want and what they think of the restaurant.