I choose to use the Everlast- Boxing Makes You Stronger video because it does not focus on physical strength normally associated with sports. Throughout the video it shows a little boy watching his older brother train to become a strong boxer. Everlast portrays the older brother dominating on the match, but at the end faces a thief who takes the money from the boys. Both brothers scared, the little brother is confused as to why the older boy did not fight.
The company does not show their name or brand until the end of the video. Everlast is showing their branding statement through their understanding of the sport and how power means nothing without control.
The video captured my attention because in sports ads physical strength is the most powerful tool, but Everlast uses the approach that without mental strength you have no power.